What I Do
Building the Commercial Path
A good product, ingredient or technology still needs the right customers, markets and partners. I work with companies to identify where the opportunity is, who the right customers are, how to reach them and what is needed to move the conversation forward.
Where Value Is Created
Commercial growth can come from different directions. You may need more customers for an existing ingredient. A new application for your technology. A distributor in another market. Or a clearer story that gives customers a reason to engage.
Find New Customers
Growth starts with finding companies that have a reason to buy what you offer. I help identify potential customers, applications and market segments where there is a strong commercial fit, then support the work needed to get the opportunity in front of the right people.
Explore New Markets
Sometimes the opportunity lies beyond your existing market. I help companies explore new applications, categories, geographies and routes to market—then focus on the opportunities that make commercial sense.
Develop Commercial Partnerships
The right partner can open a market faster than trying to build everything yourself. I help identify and develop relationships with distributors, manufacturers, brands and other organizations that can provide access to customers, capabilities or markets.
Make Your Value Clear
Technical products are often difficult to sell because the value isn’t immediately obvious to the customer. I work with scientific, technical and commercial information to create a clear proposition: what you offer, why it matters, who it is for and why someone should consider it.
Ways to Work Together
Some opportunities require a defined project. Others need someone involved over time. I can work with your team on a specific commercial initiative or provide ongoing support as opportunities develop. The scope depends on what you’re trying to accomplish, not a predetermined consulting package.
